Endcaps and Rationalization

Everyone has quirks to how they work. Here’s one of mine. When I go out shopping just for fun, as opposed to when I go out to get a specific item, I will only buy something if I have more than 1 thing. If I only find 1 thing, I decide it’s not worth waiting in the checkout lane and put the item back. Even if I spent an hour shopping before I found said item. It’s not entirely logical.

Once I find more than 1 item, as in 2, then everything is fair game and I am much more apt to throw random things into my cart. It’s dangerous. And my pocketbook is most vulnerable by endcaps. They just feature so many random things that I can rationalize needing.

This past weekend I went to The Container Store, which is a little too much like a religious experience for me, and was in heaven. I went in with some specific items in mind so I had my 2+ items before I really even started. In the end I restrained myself pretty well. (I’ll get a second go at the store when I exchange 1 item in the upcoming weeks.) In fact, I didn’t add anything extra to my cart until I cruised by the last endcap before the checkout aisle.

When I saw the staple-free stapler, I had to have it. And so now I do.

And I’m pretty sure Wonder Boy is reading this and thinking, “This is why I am the one who does the grocery shopping.”